We advise large enterprises and start-ups. The common denominator in our engagements: "What is the best use of technology and/or data assets to solve a specific set of business problems?"

We have a handle on the new thing, and are pretty good at seeing what's next, but we don't lead with solutions. We focus instead on understanding and solving the real business issues. 

We help companies with solutions that provide dependable near-term payback while positioning the enterprise for the future.

Why we are consulted:

• when an enterprise has a transformational vision, but the organization is not ready
• when a board-level strategy is articulated, but no executable plan has been defined
  
• when a serious business case needs to be developed
• when data assets as a driver of growth remains an elusive future
  
• when a large project is stuck, and specification is the issue (as it usually is)
  
• when too many projects muddle real business intent

What we deliver:

• business plans and business cases
• roadmaps, not just for technology, but for the organization
  
• user stories and business requirements that align stakeholders
• analytical "Big Data" solutions
  
• business process models and business architecture - mapped to IT architecture
• project portfolio assessment, prioritization and optimization... and a repeatable framework/process to keep it alive
  
• vendor and capabilities evaluation
  

Techniques we use:

• visioning and scenario planning, based on supportable futures
• use cases and storyboarding, developed with business owners
• data experiments
  
• business architecture and business process models
• modeling and forecasting outcomes

People at genus2 are practitioners, not theorists.

Years of experience in executive roles have informed our pragmatism about how to get things done in complex organizations.

Expertise in technology and how humans interact with technology has provided a grounding in how things work and sometimes, why they don't.